Search Engine Optimisation- Why is it Important for Other Websites to Link Back to Your Sites

The success of a search engine optimisation campaign depends largely on the number of back-links from other websites. Websites are windows to the products and services that you offer. It is hence important that your website ranks high on search engines in order to increase sales.

Statistics show that over 70% visitors to a website come from search engines. There is little doubt now a days that search engine ranking is important for a business to succeed in today’s internet driven economy.

There are approximately 40 million websites online today and only a handful can appear on the first few pages of search engines. The number of other websites that link to a website is the most important factor that decides which website appears on the first page of a search engine when a search is performed.

Why is it important for other websites to link to your website?
• Search engines treat links to your website as a sort of a voting system. The more the sites that link to you the higher the vote your website gets. When another website links to your website it adds authority to your website. It is one of the most important factors for coming on top of search engines.
• Google uses its own set of rules called page rank to determine the importance of a website on its searches. There are about 5 million variables that decide which website appears on search results of a search engine. Links to your website is the most important of them all.
In order for a business to maximise the benefits of the internet, It is important to have an ongoing search engine marketing strategy that focuses on getting related websites linking back to yours. An effective search engine optimisation. campaign should identify other related websites to get back-links from.

The Internet marketing page on Squidoo offers further advice on web design, e-commerce and search engine optimisation.