Video Search Engine Optimization

Video marketing is becoming a hit nowadays as this is also applied by online marketers to effectively run a campaign. Undeniably because videos can automatically grab people's attention, gives lesser time of digesting a topic unlike in reading, and has a more dynamic way of presenting ideas.

With this, Google, being the top search engine being used today, is developing another useful platform both for marketers and common online users to include videos in the search engine optimization (SEO) process. Then, here comes Google video SEO where moving images are now also included along with written contents in search engine results.

Though, the search engine can't pull out the keywords from your video presentation, its now up to you on how you will make your title, description, and location for your video. Here are some of the tips that you might find helpful in starting with Google video SEO.

As I said earlier, since Google can't identify the keywords in the video, it is your responsibility to put the appropriate tags that describes your video. It is advisable to put around 5 to 15 relevant keywords to your video for the search engine to identify what your video is all about.

More than the tags attached to your video, of course it is important to consider your title. Carefully create a title with the main keywords so it can automatically appear on every online query stating such keyword phrase.

But remember not to stuff your title with keywords to avoid confusing searchers. Have it short, yet concise.

The same rule just mentioned above is also best applicable to the description that comes right after your title. Since the title and description are the ones that initially appear on search engine results, present them properly to have a good first impression among online users.

It is advisable for you to post your videos on your own website so all the viewers have to do to learn more about the topic you discussed is browse through the different pages of your website. However, if you want to apply viral marketing, you can post your videos on different sites that are relevant to your campaign or upload them on video hosting sites.

If you are posting your videos on different websites and video hosting sites such as YouTube, Digg, and others, don't forget to attach back links in the video description. By doing this, you are creating a portal from the video to your main website.

Benefits of WordPress SEO

There are certain websites that are SEO friendly and if you post your blog or article on it, you will surely get good amount of traffic to your website. So, if you want to get quick SEO results, then you must consider this blog tool and publishing platform which promises to deliver higher results. You have to understand the advantages offered by this blogging platform as it is, as of now enjoying the top spot among other regular posting websites. If you post your blog on WordPress, the chances of website visibility increases and this can surely be good news for your search engine optimization. Are you looking for a decent platform which can help you boost your search engine optimization? The WordPress is there at your service to get every eye ball to your website, blog or an article. If the marketers are not aware of the advantages of WordPress, then it is high time to increase your knowledge base because only this will help you with your SEO success.

Do you want your website to rank on top of the search results? But how? Answer comes in WordPress. Due to its SEO friendliness and content, this powerful blogging tool is hot favorite of most of the companies because today everyone wants quick and higher SEO results. You must be targeting top position in all the search engines and this can be made possible through WordPress as it comes under the umbrella of SEO friendly platforms. If you are aware of the advantages of WordPress, then you can get larger volume of traffic to the website. Through this powerful tool, your blog will automatically be posted to several other website which will strengthen your search engine optimization process.

WordPress will make transform your static website into a dynamic one with search engine friendly content. It will only show you an upward trend and your visibility among so many websites will be the maximum. It is a known fact that out of similar website, the one with better SEO will take the cake. It might not be possible for you to update your content every now and then, however with WordPress, even if your website has similar content, it will get a top spot because this strong blogging platform lies under the SEO umbrella. Your website should have something unique to attract more number of people because online marketing is a challenge in itself. So what exactly do you need? A simple and powerful tool which helps you with maximum optimization and nothing can beat WordPress in this.

How to choose the best SEO Firm

When it comes to choosing the right SEO firm there are just so many things you will need to take into consideration. Probably the first thing that you should question is whether they can offer you #1 ranking or not.

Many SEO firms will assure you of this fact but on thing you should know is that selection tips Google gives for SEO show that there is just no way someone can assure you #1 ranking on this search engine. Getting close to high rankings on the other hand is possible through recommendations from friends or other business partners.

The best way to find out about good SEO firms is to turn your attention to forums and post some questions there. Researching is important but you must be careful because even some of the forums can be deceiving you and mislead you.

In-person contact seems to be the right way to go and it is highly important that you ask for examples of websites that the SEO firm has optimized in order to get an opinion of the level of expertise they posses.

An SEO firm can only benefit you if you have solid proof from other beneficiaries that they are happy with the result they got. You should contact the SEO firm and ask for references and some examples of websites they have optimized. If they fail to give you such information you might want to think twice because this is usually a sign that the SEO firm might not be reliable.

One simple way to make sure that the SEO firm is reliable is checking their own website's Page Rank. It doesn't take a genius to figure out that if their own site is not properly optimized they will surely not be able to optimize yours.

Automated Submissions are something a SEO firm should be able to handle so here is another thing for you to check because if they do your would be better off choosing another firm because automated submissions will only get your website banned from search engines.

You should also make sure the SEO firm doesn't provide you with links from similar websites but rather links from reputable websites. Getting familiar with the most common black hat SEO tricks will help you find out in advance whether the SEO firm uses black hat SEO tricks or not. When it comes to costs you should again be careful because high costs don't necessarily assure you high rankings or good results.

There are lots of things that make a SEO firm a good choice but as stated above costs are not among them. You surely wouldn't like spending lots of money on poor results and modest rankings. It is the same with SEO campaigns because if someone offers you a cheap one you should think twice because these things always have higher costs.

Useful SEO Techniques: Generate More Traffic

Search Engine Optimization is all about hitting the bull’s eye, to be top ranker in the search engine results and gain top priority on the popularity lists among the web visitors. SEO is a door, which has no single key, but at the same time, it has many keys to get in to the SEO.

SEO strategies include submission services like Search Engine Submission, directory submission, articles, Press Release etc and other stuff like the one Title tags, Meta Tags, content etc. These SEO techniques are keys to get better SEO for any website and to perform it in a better way. For achieving better search engine visibility there are certain SEO applied, which helps a website to perform better. SEO techniques applied for being a top ranker in search engines are as follows:

Search Engine Submission
All the major search engines have this facility to submit websites to them so that they can display websites more efficiently in their result pages. It is very simple process, in which a site owner adopts to get its site listed with a search engine. Submission to search engines is often known as search engine registration and the terms are interchangeable.

Directory Submission
Directory submission is the recent way of web promotion. Web directories are the websites containing links to different websites and classified according to various categories and subcategories. Websites needed to submit to the most specific category.

Article Writing
Article submission is the latest buzz in the SEO world to get more promotion for your website. These articles work as most effective promotional tool for your targeted website. Writing promotional articles and submitting them to a reputed article directory is the best option for website promotion.

Quality of the Content
Content matters when it comes to online business
. Content is the real SEO king from the beginning of SEO. If content of a website is up to date and relevant no one can stop the website to top the popularity charts. Good content also helps you to get better links and your website promotion.

Link Building
Being friendly online is best way to get links from other websites and exchange useful links from other websites.

Press Release
Press release writing and submission is also a better way to promote your website. A well-written website with a specific goal and market strategy works as no other website promotional tool. Press releases are the best tools for website publicity and promotion.

Title Tags
Well-written strategic title tags can perform magic for your business and boost up your sales. The title tags tell users, what exactly the summary of the web page is.

Meta Tags
Meta tags are important for web promotion. Their role in search engine optimization is often times misunderstood by members of the webmaster community. SEO is not only stuffing keywords in the content, but keyword meta tags, description meta tags, are some important SEO factors to be considered.

Importance of Domain Names in SEO

The e-commerce world has seen many start-ups; some made it big, while others floundered into non-existence. More often than not, a brilliant idea gets stifled by the sheer immensity of the Web. Search Engine Optimization (SEO) is an internet marketing strategy that provides online businesses with better search rankings and, ultimately decides the success or failure of an online venture. An SEO company packs an arsenal of tools that can increase organic rankings to generate higher ROI (return on investment). One aspect of the SEO process is choosing the right domain name.

While selecting domain names may be redundant for existing businesses, new arrivals on the web must consider the importance of domain names in SEO. The business and domain names are essential because the anchor tag with its text provides a link from every corner of the net to your site. While linking to a website, webmasters tend to use either the business name (e.g. XYZ Company) or the domain name (www.xyzcompany.com). Having a business name that contains keywords which fit your product or service description is a very effective SEO practice.

The direct SEO effect of a keyword rich domain name is evident across the web, with SEO marketers lapping up numerous combinations of their keyword "SEO". The hyphenated URL is a very effective domain name trick, since Google treats hyphens as spaces. This means that a domain name also holds essential SEO keywords that can help propel a website up the search rankings. Also purchasing a more descriptive domain name is cost effective because longer names are generally priced lower.

Of course, with millions of sites, there are bound to be naming collisions, and working around this factor is probably the hardest. After all, no site wants to appear to be a clone of another. Compromises will have to be made. Branding your business and optimizing your website demands certain trade-offs between a stylish name and a utilitarian one. Thus, a good SEO company, such as harishseofirm, can help in both these intricate processes; first, sifting through the many permutations available and then, choosing one that has both brand value and search engine optimality.

Tips To Enhance Website Position

Most of the people looking for products and services on the net, hunt for websites via major search engines such as Google, Yahoo, and MSN. Optimizing your website for higher search engine positioning is to allure mass to drive towards your website that is the likely to be your prospective buyer. To generate considerable traffic to your website it requires higher positioning in initial pages of search engines.

Here, I have given some key tips to dip you in the technical aspects available on the net to assist how to optimize your website.

The Title:
Whatever text you put in the title will reviewed in the reverse bar of browser when people view the web page. So, place suitable title according to your business and products.


Meta Tags:
You might be aware of Meta tags or using this on your current website. We will talk on the description tag.

Description tag:
Major search engines that support Meta tags will usually depict the description tag with the title in the results. Search engines many times hold entire Meta tag of the description field. The webmasters should keep in mind that that the description tags must be short to grab the attention of a user.


Keyword:
You should research deeply before finalizing keywords, as it is the most important factor in website optimization. Each keyword's weight, rate, size, status and proximity all have an effect on the ranking. You should optimize all these key factors cautiously. Examining the top ten ranking website's content and ranking factors will assist you to optimize your website. To find keywords, log on www.wordtracker.com and inventory.overture.com.


Content:
The content of your website should be informative that provides people come to acknowledged about new things or be interested in. This will result revisiting of the mass at your website. Try to make your content keywords rich to drive search engines to pick up your site. Use appropriate keywords according to your business or services you offer.

Create website sitemap:
Make complete site map of your website, contain all the links of main pages of your website. So the search engine robots could explore your entire website.

Publish articles and newsletter/press releases:
Writing and publishing is one of the best ways of marketing your website on internet. It helps to generate substantial traffics to your website. You can submit articles to e-zines, article directories, web sites and magazines that offer article submissions. Don't forget to include your business information and contact address at the bottom of the article.

Article Directories
www.shvoong.com, goarticles.com, www.uniterra.com, www.allfreelancework.com, ezinearticles.com etc. Use keyword 'article submission' in your search.

Press release sites
www.free-press-release.com, www.PRweb.com, www.prleap.com, www.pressbox.co.uk etc. Use keyword 'free press release distribution' in your search.

Post ads:
You can place your ads on free advertising and classified ad sites, free links sites, newsgroups, which offers ads posting.

Link:
The most effective method to make your pages important for the search engine crawlers, creating links to other sites with yours. It makes your website worthwhile for the search engines. The more links at website the more significant website is considered, and will be rewarded with higher page ranks.

However, not all links are considered valuable by the search engines. The search engine will consider links more valuable if they are from sites that are having higher page ranks and also offers similar area of interest as your website.

Use keyword 'free link exchange' in your search.

Submit Website to search Engines:
After optimizing you web site, its time to submit it to all major search engines such as Google, Yahoo, MSN etc, after all for this only you have optimized your web site. There are many web-sites that provide manual free submission to almost all the main search engine. Use keyword 'website submission' in your search.

Submit to the directories:
Search engines and directories are different. Do not mix them up. Be very careful while submitting your website to a directory. Read the directory's submission directions with full presence of mind. You can submit to directories like DMOZ and also paid directories like Yahoo. Use 'web directory submission' in search.

Regular inspection of website:
Once you achieve targeted page ranks and positions in search engine, don't become lousy; after all it is not forever. You should keep an eye on your contenders' activities. If you are not satisfied with search engine ranking results, you should optimize your website more to attain higher search engines ranking position.

This was brief description for optimizing websites.

7 Things Clients Look for in an SEO

You know by now that Search Engine Optimization (SEO) is a technique used by website owners to drive "natural" traffic to their website. You also know that SEO is performed by publishing keyword-rich articles and by playing around with the html code. But do you know that SEO is not as easy as it sounds - it needs an experienced firm to perform SEO, and it needs some time and research to hire such a specialized firm?

But we've made the task simpler for you and here is a checklist you must use when it comes to hiring a SEO firm.Here is a list of seven things the client considers:

Price: Though many people would (or should) be willing to pay more for a better service, there does come a point where price for services is just too high for a company's current budget. Regardless of the quality, they simply can't afford to pay anymore, at least right now. Then there are the bargain hunters. It's all about each person's perspective, and each has a pricing range that they can, or think they can, afford. Funny, I don't think I've ever been told that our prices are not high enough (though I suspect for some prospects that may actually be true!)

Longevity: One of my favorite questions to get asked is "How long have you been in business?". I know that there are many quality SEOs out there that have been doing this stuff for far fewer years than we have, but I know that being able to tell people how long we've been in business is a considerable source of comfort for them. Longevity lets them know that the SEO is not some fly-by-night shop likely to cut and run or go out of business overnight.

Trust: There are many indicators of trust on a website and I know this plays a role. One of those symbols of trust is belonging to certain associations such as the Better Business Bureau. Displaying such symbols on the website serve to reinforce trust aspects, including longevity mention above.

Assurances: I was going to say guarantees here but I think people are starting to realize that top rankings cannot be guaranteed. Heck, even performance guarantees are hard to come by unless the SEO maintains virtually total control over the site's marketing aspects. We often get asked if we provide a guarantee only to find that the prospects are relieved to hear that we don't provide any top ranking guarantees. That answer gives them the assurance that they are looking for. These prospects are the ones who know to run away when promised a guaranteed #1 ranking in Google in 19 days.

Comfort: I think a great deal of determining which SEO to select is based on how comfortable the individual making the decision is with the person or company as a whole. The SEO may say all the right things, but if the prospect isn't comfortable with the relationship that will be reason enough to go with someone else. For the SEO its important to adapt their "persona" to the person they are dealing with. I have some clients that I can joke around with whenever we talk and with others I must take a more serious approach. I find what makes them most comfortable and go with it.

Size: Yes, the size of the SEO firm matters! Different people are looking for different sizes based on their needs and desires. One will be more comfortable with a single contractor working on their account for the more personalized attention, another feels that only a large firm can handle their needs. Still others are looking for something in between where they feel they'll get the personalized service yet ensure that everything isn't farmed out to sub-contractors in India. There is nothing one can do to be the perfect size other than to provide the assurances necessary that the client will get just the right amount of attention they'll need to ensure success.

Results: Many prospects rely on assurances, but the really savvy SEO researcher demands to see results. They want to know what you've accomplished and for whom, and possibly even some references that they can call to talk to about the services the SEO has provided them.

SEOs can tell potential customers what they think they should be looking for in an SEO firm, but what the client actually looks for often turns out to be something entirely different. That's not to say that the client shouldn't look for the things us SEOs recommend, but only that those things are just the tip of the iceberg. They are an important part of the equation, but often not the most important part. By being able to provide satisfaction in the areas above, the SEO will be at a far greater advantage not only at obtaining the client, but maintaining client satisfaction.