Search engine optimization is a vast term to be described, so it has been divided in to two different concepts depending on the SEO functions performed. There are some SEO factors which affect the web page actually how it is going to be displayed but many of them have nothing to do with the web page display. Such SEO factors are classified under off page website optimization category. Factors which directly effect web page display are known to be on page search engine optimization.
On page search engine optimization can be defined as “the factors limited within a web page that effect its position in the search engine results” On page optimization includes a lot factors like keyword Density
, words in the title tag, content of the web page, page titles, link structure of the website, HTML validation and several other factors. Here are some on page optimization factors to get your web page indexed:
Including Keywords in the Domain Name
Pick your website URL strategically; choose a domain name particularly relevant to your business. Including keyword in the domain name is also a good idea. Short and easy to remember domain names perform brilliantly when it comes to generate web traffic.
Content Optimization
Each page has its own relevance in your website performance so review each page individually. Content of every page should be unique, fresh and original. Instead of being keyword stuffed it should be relevant to the context and business oriented. Each web page should be optimized with proper headlines as well as appealing page titles.
Google Sitemap
Another step that will ensure all of your pages are visited by search engine robots is submitting XML sitemap, uploading it to the server and registering it to the Google site map tool. A site map contains text links from all of your web pages. It helps users finding exactly what they are looking for from the precise summary as well as help search engine robots to land on interior pages of a website.
Meta Tags
Meat tags are crucial on page optimization factor. Most important meta tags are title and description meta tags. Title tags are brief description what your web page is all about. Search engine bots get an exact idea about the theme of you web page after reading the description tag
Use of Different Title Tags for all pages
Using different title tags for all the pages of a website will definitely work for your better ranking in search engines. Try to accommodate your main keywords and search phrases in your title tag and highlight them as much as possible but the title should always reflect page content.
Link Architecture Strategy
All your website pages should be organized and linked with each other strategically. Search engines consider web pages that have many words in common to be semantically close, and ones with few words in common to be semantically distant. Important page of your website should be linked to every page of your website. All the links should be working and come from good websites.
Saturday, April 17, 2010
On Page Search Engine Optimization
Tuesday, February 17, 2009
Basic SEO Strategies
Most of the people marketing on the internet know how much Search Engine Optimization (SEO) is important in today's competitive online world. One can determine whether you can succeed in making money online or not through the position of your website in most popular search engines.
Here are the 7 strategies that I regularly implement on my sites for better SEO positioning:
1. Page title tags. This is the page information that you see in the blue bar of your browser in the upper left-hand corner when you visit a website. For best SEO, use your top 2 keywords in your title tag. The best way to do that is separated with a bar, as illustrated in this example: Internet Marketing | Web Marketing.
2. Domain name: If at all possible, use one primary keyword in your domain name. You will have a slight edge over your competition by doing so. If you already have a domain that you have used for some time, include a keyword in the name of files for your website pages.
3. Meta tags. These are descriptions on a web page that are not seen by most visitors except when looking at the page source code in their browser. While the keyword and description metatags used to be the primary way that search engines indexed sites, that is no longer the case.
4. Anchor text. Anchor text refer to links on a page that connect your visitor to other pages. So, rather than telling someone to "click here" in the content of your page, include a keyword in your anchor text, as in "click here for dog training tips."
5. Content formatting. Search engines pay attention to formatted content, as in when text is bolded, italicized, and underlined. Make sure that you are bolding your keywords in the content of your website.
6 New content. Content is still king, so one way to increase your page rank for a search term is to write high quality articles containing one or two of your keywords in the title and posting those regularly (weekly is best) to your site. Search engines are always seeking good, fresh, content, so your goal should be to make your site into an information-rich resource for your industry.
11. Site maps. There are sitemaps that help a visitor navigate a site, and sitemaps that are expressly designed for the search engines. The two are not the same. To enhance your site, submit an xml sitemap to Google Webmaster Central and Yahoo Site Explorer.
Search engine optimization strategy is not a difficult as it appears. Take some time to do some keyword research for your site, and then spend another 15 minutes a day employing a few of these strategies until you have a well-optimized site.
